"Although I aspire to be one of the leading brands in the NHL, what motivated me the most to bring this new concept to life was the opportunity to pave the way for young athletes to achieve greatness."

To date, we have not generated revenue, do not foresee generating any revenue in the near future.

We are a newly formed company. The Company has no operating history and has not generated any revenues. While we intend to generate revenue in the future, we cannot assure you when or if we will be able to do so.

We have no operating history upon which you can evaluate our performance, and accordingly, our prospects must be considered in light of the risks that any new company encounters.

Our management team has limited experience in the brand marketing industry and has not managed a business with similar risks and challenges specific to our business.

The development and commercialization of our brand are highly competitive. We face competition with respect to any licensing, endorsements, and sponsorships that we may seek in the future. Our competitors include major brands worldwide. Many of our competitors have significantly greater financial, technical and human resources than we have and superior expertise in research and development and marketing and thus may be better equipped than us to develop and commercialize their brands and exposure. Smaller or early stage companies may also prove to be significant competitors, particularly through collaborative arrangements with large and established companies. Accordingly, our competitors may commercialize their brand more rapidly or effectively than we are able to, which would adversely affect our competitive position, the likelihood that our brand will achieve initial market acceptance and our ability to generate meaningful revenues.

The Company's success depends on key personnel. In particular, the Company is dependent on John Hayden who is CEO of the Company. The loss of John Hayden could harm the Company's business, financial condition, cash flow and results of operations.

Changes in rules and government regulations could adversely impact our business.

Our success depends on consumer acceptance of our content and we may be adversely affected if our content fails to achieve sufficient consumer acceptance or the costs to create or acquire content increase. We create and distribute media and advertising content, the success of which depends substantially on consumer tastes and preferences that change in often unpredictable ways. The success of these contents depends on our ability to consistently create, market and distribute content that meet the changing preferences of the broad domestic and international consumer market. If our content does not achieve sufficient consumer acceptance, our businesses may be adversely affected.

Our business could be adversely affected if there is a decline in licensing, endorsement, sponsorship, and advertising spending (“advertising”). A decline in the economic prospects of advertisers or the economy in general could cause companies and current or prospective advertisers to spend less on advertising or spend their advertising dollars in other media. Advertising expenditures also could be negatively affected by (i) increasing audience fragmentation caused by increased availability of alternative forms of leisure and entertainment activities; (ii) the increased use of digital video recorders to skip advertisements; (iii) pressure from public interest groups to reduce or eliminate advertising of certain products; (iv) new laws and regulations that prohibit or restrict certain types of advertisements; and (v) Declines in consumer spending on advertisers' products due to weak economic conditions could also indirectly negatively impact our advertising revenues, as advertisers may not perceive as much value from advertising if consumers are purchasing fewer of their products or services. As a result, our advertising revenues are less predictable. In addition, advertisers' willingness to purchase advertising from the Company may be adversely affected by a decline in audience preferences for our content.

Limited rights for investors. Investors in this offering will not have any voting rights in the Company. The CEO is with full, exclusive, and complete discretion, power, and authority, to manage, control, administer, and operate the business and affairs of the Company for the purposes herein stated. Therefore, the CEO may make decisions that the Investors disagrees with or that negatively affects the value of the Investor’s securities in the Company and the Investors will have no recourse to change these decisions. The CEO will try to make decisions that are in the Company’s best interest.

Pandemic could adversely impact our business. The coronavirus pandemic could adversely impact our operations and services, which could harm our reputation and our customer relationships and could materially adversely affect our business, financial condition and operating results. While we believe the coronavirus may have a negative impact on our financial results, the impact is difficult to assess at this time.